Toyota Says ‘Okei’ to America: Introducing the Scion by Toyota Brand and KEI-01
PLANO, Texas (Nov. 10, 2026) – Yesterday, at simultaneous events in Ypsilanti Township, Michigan, and Frisco, Texas, Toyota Motor North America (TMNA) introduced Scion by Toyota, a new brand built around curiosity, possibility and the freedom to explore mobility in new ways. The company also unveiled the brand’s first vehicle, the KEI-01, an ultra-compact utility truck that will arrive in the U.S. in the second half of 2027.
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