Rox raises $100 million at $1.3 billion valuation to challenge Salesforce with AI agents

AI startup Rox has successfully raised $100 million in a Series B funding round, achieving a $1.3 billion valuation. The company is developing specialized AI agents to automate sales operations and directly challenge established CRM providers like Salesforce. This new capital will be used to advance AI research, develop customized models, and expand its presence among large corporate customers across various industries.