Invesco Mutual Fund’s Diwali film turns a family ritual into an investing lesson

Invesco Mutual Fund has launched a new Diwali campaign, #NayaRiwaaz, which uses a heartwarming family story to promote long-term investing as a generational tradition. The film depicts a father passing on a "blue envelope" to his son every Diwali, a gesture that evolves into a deeper lesson about consistent financial planning. The campaign aims to make investing more relatable by linking it to Indian traditions and family aspirations, emphasizing the importance of starting early and remaining invested for future financial security.