American Express takes NBA and WNBA partnership global with new fan experiences
American Express has expanded its partnerships with the NBA and WNBA, implementing a global activation strategy to connect cardholders and fans with basketball. This multiyear expansion makes American Express the official payments partner for both leagues, extending its presence across live events, digital platforms, and experiential marketing, and includes USA Basketball, the NBA G League, and NBA Take-Two Media. The company will also be an associate partner for three NBA Global Games in the 2026-27 season and the presenting partner of select NBA Houses, offering exclusive fan experiences.
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